Team
Digital Marketing
Duration
Dazzle Inc.
Duration
Dazzle Inc.
Dazzle © Branding - A Symphony of Innivation
Overview
Kim’C Market is a live e-commerce grocery platform facing measurable UX performance challenges across its shopping experience. A 58.04% bounce rate and 1.76% conversion rate indicated friction from first impression through checkout, with limited visibility into long-term retention behavior.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
Stakeholder
This project involved ongoing collaboration with stakeholders to align UX findings with business goals and technical feasibility. Insights were shared through regular check-ins, requiring clear communication, evidence-based recommendations, and thoughtful navigation of difficult conversations around usability issues.
Problem
⚡️ The Challenge: How might we reduce friction and improve conversion across the shopping journey?
High bounce rates suggested weak first impressions, while low conversion pointed to breakdowns during consideration and checkout. The lack of retention insights further emphasized the need for an end-to-end UX evaluation focused on reducing cognitive load, improving transparency, and supporting confident decision-making.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
Impact on Conversions (Before Redesign)
Unveiling Dazzle: A Radiant Rebranding Journey for the Future of Digital Marketing
Our journey with Dazzle Company was more than a rebrand; it was a strategic orchestration of innovation and elegance in the tech digital realm. Dazzle Company, a pioneer in cutting-edge tech solutions, needed a visual identity that echoed its forward-thinking ethos. Through meticulous collaboration and design ingenuity, we unveiled a brand identity that not only mirrored their technological prowess but also conveyed a sense of elegance and reliability.
What’s preventing users from completing their purchase?
Where it landed
We presented at NYC
I had an amazing opportunity to present the case study at a workshop hosted by NYC User Experience & Digital Product Designers. We hosted a demo session alongside the presentation, allowing participants to try the eye-tracking heatmap and Microsoft Clarity.
Where it landed