Team
Banking
Duration
Booking Corp.
Duration
Booking Corp.
Fintech Dello Banking App - New Way to Empower Life
Overview
Kim’C Market is a live e-commerce grocery platform facing measurable UX performance challenges across its shopping experience. A 58.04% bounce rate and 1.76% conversion rate indicated friction from first impression through checkout, with limited visibility into long-term retention behavior.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
Stakeholder
This project involved ongoing collaboration with stakeholders to align UX findings with business goals and technical feasibility. Insights were shared through regular check-ins, requiring clear communication, evidence-based recommendations, and thoughtful navigation of difficult conversations around usability issues.
Problem
⚡️ The Challenge: How might we reduce friction and improve conversion across the shopping journey?
High bounce rates suggested weak first impressions, while low conversion pointed to breakdowns during consideration and checkout. The lack of retention insights further emphasized the need for an end-to-end UX evaluation focused on reducing cognitive load, improving transparency, and supporting confident decision-making.
The project focused on analyzing real user data and business constraints to identify 10 prioritized UX insights and actionable recommendations, aligned with established UX best practices and Google Material Design standards, to improve clarity, confidence, and conversion across the journey.
Impact on Conversions (Before Redesign)
Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking
In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences. As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.
What’s preventing users from completing their purchase?
Where it landed
We presented at NYC
I had an amazing opportunity to present the case study at a workshop hosted by NYC User Experience & Digital Product Designers. We hosted a demo session alongside the presentation, allowing participants to try the eye-tracking heatmap and Microsoft Clarity.
Where it landed